Free marketing tools / Cordell Digital
Give every channel a clear budget.
Allocate a total budget across channels and calculate a daily planning amount. Percentages must total 100%, and allocated totals reconcile to the nearest cent.
Your result
Turn the total into a spending plan
Enter the campaign budget and duration, then choose the percentage for each channel. The calculator allocates the budget to whole cents, assigning any rounding remainder to channels with the largest fractional remainder.
Daily amounts are planning averages. Ad platforms may spend unevenly by day, and their budget rules differ. These figures do not set platform spending limits or forecast conversions.
Example allocation
A hypothetical $1,500 campaign split 40% to Google Ads, 40% to Meta Ads and 20% to email receives $600, $600 and $300. Over 30 days the planning averages are $20, $20 and $10 per day.
Decide whether fees, creative and management costs are included in the total before dividing it. A channel row can represent any spending category. Use consistent accounting across rows.
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