Customer Lifetime Value Calculator
Free tools / Cordell Digital
Customer Lifetime Value Calculator
Simple gross-profit LTV = average order revenue × annual order frequency × lifespan × gross margin. No discounting or retention curve is assumed.
Your result
How to use this calculator
Use figures from the same reporting period and the same attribution scope. Sample inputs are hypothetical examples. Results describe the inputs you provide; they are not industry benchmarks or promises of future performance.
Calculation method
Simple gross-profit LTV = average order revenue × annual order frequency × lifespan × gross margin. No discounting or retention curve is assumed.
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