Click-Through Rate Calculator

Free tools / Cordell Digital

Click-Through Rate Calculator

CTR = clicks ÷ impressions × 100.

Prefilled figures are hypothetical examples. Replace them with your own figures.

How to use this calculator

Use figures from the same reporting period and the same attribution scope. Sample inputs are hypothetical examples. Results describe the inputs you provide; they are not industry benchmarks or promises of future performance.

Calculation method

CTR = clicks ÷ impressions × 100.

Your inputs and files are processed in this browser. This tool does not send them to a server or save an input history. Copy or download any results you want to keep.

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