Local SEO case study · [Vertical, e.g. Home Services]
How [Business Name] went from page [X] to the Map Pack in [Y] months
A [type of local business] in [City, State] was losing calls to competitors who outranked them for the searches that actually book jobs. Here’s the exact plan we ran, month by month, and what it changed.
HEADLINE RESULT · ◇ Placeholder
[+X%]
Organic traffic
[+X%]
Local leads / mo.
#[X]
Map Pack, primary keyword
[X mo.]
Time to result
Snapshot
Who we worked with
INDUSTRY
[Industry / vertical]
LOCATION
[City, State]
BUSINESS SIZE
[Employees / locations]
ENGAGEMENT
[Length of engagement]
Where the business was
Booked out on referrals, invisible online
[One or two sentences on the specific problem that started the engagement — e.g. a new competitor opened two streets over and started outranking them for the searches that used to be automatic.] This is the paragraph a reader skips to first, so it needs one honest, specific problem — not “traffic was low.”
Map Pack position
[#X]
Organic traffic / mo.
[X]
Leads / mo.
[X]
Reviews (count / rating)
[X / X.X]
What we found
The audit turned up three fixable problems
Every case study should show real diagnosis, not just a tactic list — this is what actually earns trust with a skeptical owner.
01
[Finding one — e.g. Google Business Profile was unclaimed]
[One sentence on what this cost them in visibility or leads.]
02
[Finding two — e.g. no service-area pages for nearby towns]
[One sentence on the specific gap and why it mattered locally.]
03
[Finding three — e.g. site loaded slowly on mobile]
[One sentence tying this to rankings or lost calls.]
What we did
The plan, grouped by what it actually touched
GOOGLE BUSINESS PROFILE
[Headline of the GBP work]
- [Specific action taken]
- [Specific action taken]
- [Specific action taken]
CONTENT
[Headline of the content work]
- [Pages or posts created]
- [Topics / cadence]
- [Local landing pages, if any]
CITATIONS & LOCAL LINKS
[Headline of the link-building work]
- [Directories fixed or added]
- [Local links earned]
TECHNICAL & ON-PAGE
[Headline of the technical work]
- [Schema added]
- [Site speed / mobile fix]
- [Internal linking cleanup]
What happened
The ramp, month by month
Local SEO results build gradually — showing the climb is more convincing than a single before/after.
Months 1–3
[What changed first — usually GBP and technical fixes, plus early content.]
Months 4–6
[What started moving — rankings for secondary keywords, first jump in calls.]
Months 7–12
[Where it landed — Map Pack position, steady lead flow, compounding content.]
Metric
Before
After
Change
Map Pack position
[#X]
[#X]
[+X]
Organic traffic / mo.
[X]
[X]
[+X%]
Leads / mo.
[X]
[X]
[+X%]
Reviews (count / rating)
[X / X.X]
[X / X.X]
[+X]
Revenue attributed
—
[$X]
[ROI: Xx]
What did not work
We're not going to pretend everything landed
[One or two things that did not move the needle]
- [e.g. A directory listing push in month two produced almost no traffic — we stopped after month four and moved the budget to content.]
- [e.g. A blog topic aimed at a broad keyword never ranked; we replaced it with a narrower, local-intent page instead.]
“
[Direct quote from the client, in their own words, about the experience and the result — not marketing copy written for them.]
[Name], [Title] · [Business Name] ◇ Placeholder
Would this work for you
This case study probably applies to you if…
- [Relatable situation one — e.g. you serve one city but a competitor with a worse product outranks you.]
- [Relatable situation two — e.g. most new customers still come from referrals, not search.]
- [Relatable situation three — e.g. you have tried SEO before and could not tell if it worked.]
Related
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Ready when you are
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